TODO: Opticianado Prototyping Commences

Given the complexity and ambition of the design for the TODO Festival, members of the [R]ed[U]x Lab began prototyping the components of the display for Opticianado. Unlike previous projects the group has worked on, this storefront installation must not compromise the retail program of the store. Rather than solely showcasing the art piece itself, the designers opted to create a visually engaging form that would serve as a matrix for parametrically-driven conical diffusers. Proving to be a spectacular piece both in and out of the storefront, the design reinforces the showcasing of eye wear.